The Essentials of Starting a Magazine
Any published endeavor these days requires a generous amount of planning, forethought, and consideration. Creating one enticing issue of a magazine is just the beginning – the key is to keep that success and maintain a healthy level of readership. Keeping your audience captivated month after month is a skill that only the best publications can sustain. Important elements to be cognizant of include:
- Target your audience – This is essential. Be sure to find your voice and establish who your core audience, including age demographics, gender, or race. If your magazine is less nuanced and more relatable to a large audience, make sure your team knows that.
- Plan, plan, plan – An organized team will make this happen. Delegate appropriately and enact regular deadlines for ads, images, and proofs.
- Stick to your strengths – Who you hire is integral to success. A solid graphic designer is just as important as a knowledgeable writer. Don’t stretch yourself too thin and avoid making your magazine overly stuffed with filler.
Utilize the Expertise of Magazine Distribution Experts
With an astounding 30+ years of magazine circulation experience under our belts, we at Circ Sense are ready and willing to help you embark on the trail to success with your new magazine. Allow our professional staff members to give you tips and advise you on the proper channels to use for your circulation. We are here to help and happy to provide assistance in any way possible.