Keys to the Starting a New Magazine
Creating any new publication in today’s day and age is a real challenge. Editors and writers struggle everyday to generate, rich, engaging content that customers will pick up and become engrossed in. Too often, millennials and their younger counterparts – dubbed Generation Z – simply do not have the attention span to appreciate any writing of substance.
Fortunately, though starting a magazine today is difficult, we have put together a few simple concepts to bear in mind as you move forward with your grand ideas. For starters of course, a great magazine concept chock full of interesting content is crucial. Once your basic idea has been decided upon, other elements begin to fall into place.
How to Start a Magazine
It is important to establish an Editorial Calendar to determine what your content will consist of. Aim for planning at least the first year to two years, and figure out if you will be publishing “Special Issues” revolving around a specific holiday, cultural event, or other tie-in.
Other tips include:
- Create and maintain a production schedule so that your magazine stays relevant and distributed on time to newsstands
- Ad Sales: Advertisements are the glue that keeps magazines together. Evaluate which advertisers your magazine should target, and consider reaching advertisers outside your main category to locate advertisers who may be interested in your reader demographics and high readership numbers.
- Circulation/Distribution Strategy: Choosing a circulation/distribution strategy will build a bedrock for selling ads. This helps advertisers because they can identify the magazine on newsstands and public waiting areas such as doctors offices.
Proper Magazine Distribution
Whether you are a veteran of the magazine industry or just looking to get your feet wet, we at Circ Sense can help! Allow us to work with you and ensure your magazine gets the necessary exposure to truly flourish and succeed in this industry.