The Importance of Magazine Distribution
If 2015 has taught us anything about the viability of print media in the future, it has taught us that print media has genuine staying power. Consumers still see the value of the hard copy of printed materials, and there is something to be said about the textile feel of a book, magazine, or newspaper in one’s hands.
In an article released on August 18 of this year (“The State of the Magazine Media Business Mid-Year 2015” by Tony Silber: The State of the Magazine Media), CEO of Taunton Dan McCarthy spoke about the state of the magazine media business, saying “…the subscription economy is alive and well and ever-changing. Consumers are still readers, and they will pay for content that speaks to something that touches a passion. They will pay in all kinds of formats, including print subscription.” His comments reflect the general consensus of those in the magazine industry, who maintain the vital function of magazines and other forms of print media.
Trusted, Experienced Magazine Distributors
At the end of the day, no matter how great your content is, how polished your high-res pictures are, and no matter how flashy your magazine looks – there are countless publications that fall by the wayside due to poor planning. Poor planning can rear its ugly head in many forms. Scheduling problems, lack of focus and direction, and subpar magazine distribution can all derail a magazine. Fortunately, magazine owners across the country have the chance to turn all of that around with the help of Circ Sense. We are well-versed magazine distribution experts and we would love to put our knowledge and expertise to work for you. Discover how we can augment your processes and increase your visibility in an ever-evolving market. Find us online or give us a call today! 305-978-3796