Target your demographic.
Your magazine content must grab your audience—it needs to pull them in and speak to their specific needs. Determine who you’re writing for and research what they care about. Your top priority is to create content your audience will talk about and share; cracking this code is key to engagement and your magazine’s long-term success. Tone, use of vocabulary, and your target audience’s sense of humor should also be taken into account. If need be, emulate established magazines in your area of interest to accomplish this.
Make an editorial calendar.
A working editorial calendar helps to plan the topics and type of content your publication will cover for the upcoming year, as well as serve to streamline the entire operation. This can be revised as your magazine’s specific interests, strengths, and demographics are targeted, but should be organized from the start to avoid duplicate content and to help staff plan for upcoming editions.
- Create a long term business model. One of the top reasons businesses fail is because they never create a business model. If you want your magazine to thrive, a three to five year business model should be prepared, in addition to a circulation model. This model should reflect all channels of business – costs associated with these various channels of business and potential circulation levels. At Circ Sense, circulation is our specialty. We can help you implement your circulation model and boost your magazine circulation.
- Implement an advertising sales strategy. Advertising sales strategy is the backbone of your magazine and must be properly prepared from the start. It is important to define whether you plan to hire in-house ad sales staff, attempt to outsource ad sales, or a mixture of both. Whatever you decide – the sooner you put your strategy into action, the smoother your magazine will run.
- Make a production schedule. Choose how often your issues will be printed: Will your magazine will be weekly, monthly, bi-monthly, etc.? The sooner you establish a production schedule, the more streamlined and consistent your production process will be. Consistency is an essential goal—if you want to maintain readership, your readers need to know when to expect the next issue. You can also decide price points and sales packages based on when your issues are released. At Circ Sense, our experts know the ins-and-outs of magazine production and circulation: by using our services, we can ensure that your magazine sees optimal circulation to your target markets.
Check out Circ Sense for more information on how we can help make your magazine successful by increasing circulation.