The Ebb and Flow of Magazine Distribution
In the midst of the digital age, young and old people alike are discovering or re-discovering the benefits of print media. The trend is similar to that of music, wherein young listeners are appreciating record players again, and finding that in some cases “the old ways are the best ways” rings true. Many readers today are re-evaluating their reliance on digital readers, tablets, and screens of any shape or form. The simple act of tangibly holding print media – be it a magazine, newspaper, or other periodical – is incomparable. Magazine aficionados, whether they are a regular subscriber or a casual reader, enjoy setting aside time to read. Frequently they relax with a magazine in hand: at the beach, on the sofa by the fire, on a lazy Saturday morning with a cuppa joe.
The fact is that magazine circulation has been declining in recent years, but that decline is slowing, and young people are growing weary of reading content on screens. The time is ripe to capitalize on their affinity for “retro” ways of doing things by distributing your magazine to the right places.
Magazine Airports Distribution
The special time set aside for reading approach to reading can be applied to casual readers too. Think of airports, where passengers are encumbered by a plane delay and are forced to pick something up to pass the time. The distribution of your magazine at the waiting area of VIP clubs of significant airlines provides great exposure for your magazine. With Circ Sense in your corner, you can rest assured that you will reap the benefits of old and young readers alike.