Starting a Magazine
Unlike the newspaper, the magazine of the modern era is a type of print media that appears to be alive and well. The fact remains, however, that it is still more difficult to begin a magazine today than it was 20 or even 10 years ago. The number of things that must go smoothly have increased, in turn reducing the margin for error.
The first thing to evaluate is the market itself. Does your particular magazine idea stand out? How many other publications are producing the same, if not similar, content? How can you differentiate yourself from the pack? How are you going to market your magazine to a particular audience, and who is that target audience? These are all questions you want to have answered before you do anything else.
Next, you will want to evaluate your advertisements. Ads can take up as much as 50% of magazines these days, depending on budget, and you will want a trusted sales team to get you advertisements that will produce a concrete revenue stream.
When you have a solid magazine, the trick is getting others to be aware of it. Doctor’s offices, hotels, and airports all boast high visibility. The foot traffic alone at these locations can help put your publication on the map.
If you are looking to launch a new magazine, and you want to ensure it gets circulated to all the right venues, enlist the help of Circ Sense to get the most effective solution to your business needs.