For decades direct mail has been an effective and strategic promotional tool for companies and magazines of all sizes to grow their “direct-to-publisher” paid subscriptions, which is a key component of total circulation.
If a company or magazine is executing a new acquisition mailing, it is likely that the initial campaign may lose money. One of the most significant factors which affects the ROI of a direct mail campaign is mailing costs. As postage costs seem to constantly increase, certain steps can be taken to keep other costs in check:
Keep Your Data up to Date – Sending mail to incomplete addresses or deceased contacts is a common way money is wasted. Keep your mailing list clean and up to date and you’ll automatically start saving.
Review Your Postage Options – Every once in a while you should compare new postage options, such as First Class Mail, Presorted First Class Mail or Standard Mail. Many companies provide bulk discounts, and if you ask, they can often help you find additional ways to save.
Review Your Printing Options – Professional printing prices can greatly vary in range. You should take extra time and carefully consider the benefits and disadvantages of each of your printing options before committing.
If you are having trouble cutting down direct mail costs on your own, look no further than CircSense Marketing & Publishing Solutions for all your direct mail and magazine needs.