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Today, magazines are a tough business. But that doesn’t mean it’s not a worthy and still profitable industry. We’ve come up with some of the most common mistakes made when starting a new magazine:
1. Not Utilizing Social Media – It’s pretty well known that new magazines need a website to help drive subscriptions and offer media kits, however it’s also important to maximize your social media presence. People love interaction!
2. Not Adequately Planning – Your business plan needs to cover everything. If you haven’t gone through every detail of your product, market, audience, competition, marketing strategy, business structure, staff and finances, you’re not done planning.
3. Trying to Do It All – Everyone’s got an area of expertise. Hire outside help when necessary to ensure all aspects of your magazine are in the best shape possible.
If you need assistance launching your new magazine, CircSense can help. Whether you need help with business planning, operations details or circulation marketing, CircSense has got you covered.