It’s no secret that in recent years more companies than ever have been making more revenue than ever via subscription-based services, so we’ve come up with a few marketing tips to help you increase your magazine subscriptions:
Direct Mail is Not Dead – For many magazine publishers, direct mail is still the most effective way to sell subscriptions. The most critical factors of direct mail is sound direct mail planning, which entails smart testing, finding your audience and providing a high quality magazine.
Work Just as Hard Online – The landing pages on your website should work just as hard as your direct mail order forms do. You need strong headlines and clear positioning statements and benefits. Tried and true marketing rules usually really do work the same on the Internet!
Hire some Help – PR and marketing professionals can help brand your magazine and help you grow your subscription base. CircSense specializes in just that, for magazine publishers. If you need some marketing help, learn more today.