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Having your magazine on the newsstand can serve multiple purposes. While revenue from newsstands often lags behind other revenue sources, it still impacts the bottom line, and most importantly newsstand sales can increase the circulation of your magazine and ultimately should result in more subscriptions, which will allow you to attain higher paid circulation numbers.
Smaller or newer magazines tend to benefit more because they share the spotlight with larger more established magazines and it helps them secure advertising dollars because of the great exposure and visibility.
Although magazine newsstand sales have dipped, until the recent economic downturn magazine sales from newsstands were actually steadily growing. So, while today the newsstand channel could be risky, with the right marketing and support you can greatly benefit from taking that track.
CircSense Marketing & Publishing Solutions offers competent and professional circulation solutions. Whether you need help starting your magazine, expanding into new markets, getting your magazine started or need newsstand distribution marketing advice, contact CircSense today.